In a team of more than 20 consultants, designers and copywriters, we combine the sound strategy advice of a brand agency with the excellent design of a design office and the creativity and operational strength of a classic advertising agency.

  • Michael Mazanec

    Creative Director and Executive Director

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    Michael Mazanec
    Creative Director and Executive Director

    Motivated by perfection, whether in international branding projects, complex CI systems, or intriguing campaign ideas. He turned a high-quality design studio into a hard-hitting agency, capable of serving any client in any discipline — and he’s still growing: as a founder of the Institute for Integrated Multisensory Branding he’s building a far-reaching international network to develop brand experiences using all the senses.

  • Alexandra Butler

    Senior Account Manager

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    Alexandra Butler
    Senior Account Manager

    With four years’ professional experience in Dubai, Alexandra Butler is quite at home with international accounts. Originally a prepress technician with a degree in print and media engineering, Alexandra now supervises accounts such as Fujitsu and Munich Airport. With a cosmopolitan attitude, structured thinking and a team-oriented style, she masterfully navigates all the phases of a project. Her personal passions are travel, art and exotic cultures.

  • Stephen Currivan

    Senior Art Director

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    Stephen Currivan
    Senior Art Director

    He embraces the challenge of the German language, yet remains faithful to his native accent. Stephen is from Ireland, his diploma in Applied Communications and Graphic Design is from Canada, but his heart belongs to Munich. And he pours it into design projects of all kinds, both online and off: from product packaging, via complex design realizations of specific campaigns, right up to CD development.

  • Florian Bauer

    Strategy Director

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    Florian Bauer
    Strategy Director

    “Life means to experience” – this is what the sociologist and trained coach says. As strategic head and driver of complex brand projects as well as digital transformations, the passionate marathon runner has a critical look at all aspects of corporate development and branding. And he gained valuable experience for years on accounts like Mercedes, Edeka and Novartis during his positions in large agencies and consultancies. As Strategy Director at RED, he is the source of ideas and sparring partner for the development and implementation of consistent and recognizable brand experiences. His motto: The relationship with the customer is crucial.

  • Karla Blanco

    Senior Account Manager

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    Karla Blanco
    Senior Account Manager

    Knowledge alone is not enough, she wants to participate and to make a difference: At RED, Karla Blanco manages projects for AWM, feps, Hörl + Hartmann and LHM. The South American loves creativity above all. After studying in Venezuela, she went to Spain to do a Masters in Online Communication in Barcelona. The most exciting thing for her is to dive in the culture of other countries. In her private life she likes sports, yoga and traveling. Her motto: If you want to change the world, you need to start with yourself.

  • Marc Niebling

    Client Director

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    Marc Niebling
    Client Director

    His affinity for international business took him from London to Chile, with stops at several universities along the way to a management degree. Specializing in strategic brand management and international marketing, Marc Niebling gathered invaluable experience on such accounts as Aral, Ferrero, Lufthansa, RWE and Vodafone. At RED he’s come into his own, both as Manager of the Barcelona subsidiary and as a strategic advisor in all brand management matters. His motto: Work hard and play fair.

  • Alexandra Landgraf

    Senior Art Director

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    Alexandra Landgraf
    Senior Art Director

    Open to new concepts and constantly training her eye for the fine distinctions that make all the difference: that’s the self-image of an ambitious designer, and the source of her fresh ideas. Supervising a photo shooting, presenting a visual concept for an annual report, perfecting every detail of an image — everywhere in the designer’s world, Alexandra keeps a level head, a sense of direction, and her eye on the goal.

  • Thomas Nechleba

    Senior Art Director

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    Thomas Nechleba
    Senior Art Director

    All roads lead to Rome — this communication designer’s path took him there on foot, from Munich. The results were a catalogue for his sponsor, a visionary photo documentation, and the knowledge that no goal is too far. Our aesthete-athlete went on to work as a designer in New York, then in Hamburg with Peter Schmidt Design and the Jahreszeiten publishing house, before coming back to Munich and to RED, where he has found the environment that lets him develop original images to the full.

  • Tina Werner

    Senior Art Director

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    Tina Werner
    Senior Art Director

    A day without creativity? Not for Tina. The graduate designer is in her element working on bold editorial design projects as well as on precise financial communications for major industrial companies and brands. The prizes her work has earned, such as the Econ Award, don’t stop her from experimenting with new concepts and developing engaging ideas. And off the job? You’ll find her on yet another trip to Cape Town, or snowboarding in the mountains.

  • Robert Botz

    Konzept & Text

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    Robert Botz
    Konzept & Text

    Ask the right questions, expose the heart of the matter, and then make the connections: that’s how he ticks. After a degree in marketing communications and positions at Heye+Partner and von Khuon-Wildegg & Partner, Robert puts concepts into words and content to work for companies such as A-Rosa, BMW, Fujitsu, Iberostar, Robinson, VVB and many more. His strong suits: fresh ideas, clear structure, apt words. Dislikes: clichés, repetition, and lorem ipsum.

  • Guntram Weiß

    Print Production/Final Art

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    Guntram Weiß
    Print Production/Final Art

    What do a business course in advertising and a few terms studying literature and automotive engineering have in common? Both bear witness to an active interest in everything that makes the world go round. Guntram likes variety, and thoroughness — whether he’s editing copy or producing print-ready artwork. And when, as usual, the designers are the ones who get the awards, he’s the one who brings in a cake. That’s another thing we like about him.

  • Meike Neuner

    Office Management

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    Meike Neuner
    Office Management

    Her great strengths are the reliability, the helpfulness and the comprehensive organizational talent. Whether at the reception or on the phone, preparing meetings or conferences, small or large challenges – she brings energy and happiness to our agency. In doing so, she always follows her credo: Nothing good happens, unless you do it. As a trained media designer, she knows the agency processes very well. At the same time, she is also very fascinated by the traditional Chinese medicine – therefore she quickly turned this hobby into her second professional pillar as a non-medical practitioner. Without thinking twice she turned her hobby into her second profession as a naturopath.

  • Anette Mazanec

    Internal Services

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    Anette Mazanec
    Internal Services

    Mastering new challenges every day, maintaining reliable routines even under constantly changing conditions: keeping a family on track is ideal training for managing any enterprise. Anette draws on more than her business degree as she easily keeps RED in shape, with dependable structures for external communication, maintaining the agency website and its CMS, editing the newsletter and the press releases. Problems? No, just opportunities — for creativity and ambition.

  • Gertraud Schröder

    Finanzbuchhaltung

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    Gertraud Schröder
    Finanzbuchhaltung

    Rumour has it she can read between the columns. In any case, the step from tax accounting to a degree in business administration was as natural to Gertraud as credit and debit. She has all of RED’s figures at her fingertips, from the project budgets to the monthly statement and the annual balance sheet — and of course the holiday planning as well: her orderly, attentive HR management keeps up the team spirit.

  • Stefan Mauermann

    Print Production/Final Art

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    Stefan Mauermann
    Print Production/Final Art

    A chef’s passion for fresh ingredients and harmonious arrangements drew him to a new career. Now with a degree in Communication from the Bavarian Academy of Marketing and Advertising, Munich, he cooks up new specialities in photography and computer graphics. No matter how serious he is about his work, he always has a pinch of humour on hand, especially when things start to heat up.

  • Martina van Ghemen

    Final Art, Digital Composing

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    Martina van Ghemen
    Final Art, Digital Composing

    In working with agencies, photographers, designers and all kinds of businesses, flexibility is one of her greatest assets. Others include her exacting design standards, wide-ranging Photoshop skills, and thorough production expertise: Martina moves with self-assurance in digital and analog domains and throughout the prepress processes. As a media designer with a feel for the perfect workflow, she knows: a digital tech does it all.

Vacancies

Passion sought

Munich-based communication agency seeks talented individuals who want to get things moving, who get involved and who are looking for a change. Do you want to make big brands even bigger? Do you want to supervise global clients from Munich? Then we look forward to receiving your application – either for a vacant position or as a speculative application.

    Awards

    What we’re proud of

    Creating drafts at the highest international level and achieving outstanding effects with our work is what we strive for. Over 50 awards, including many gold medals and numerous nominations for the German Design Award, not only confirm that we are among the best, but are also a daily motivator for us to develop further.

    Jahr Award Kunde Was
    2014 Econ Awards 2014 Bronze, Kategorie Nachhaltigkeitsbericht/CRS AWM Sustainability Report 2012
    Econ Awards Nominierung 2014 AWM Sustainability Report 2012
    Econ Awards Nominierung 2014 AWM Annual Report 2012
    2013 Deutscher Designpreis Nominierung 2014 Fujitsu Visual Identity
    iF communication design award 2013 Fujitsu Visual Identity
    2012 Econ Awards 2012 Bronze, Kategorie: Nachhaltigkeitsbericht/CRS Flughafen München Sustainability Report 2010
    Cannes Corporate Media & TV Awards Silver Award Fujitsu Lifebook Parcour Video
    Automotive Award 2012 1.Preis Kategorie media&publications KraussMaffei Broschüre
    2011 Econ Awards 2011 Silber Flughafen München Sustainability Report 2009
    Econ Awards 2011 Nominierung Flughafen München Annual Report 2009
    APEX 2011 Grand Award Flughafen München Nachhaltigkeitsbericht 2009
    Astrid Awards 2009/2010 Gold Flughafen München Nachhaltigkeitsbericht 2009
    Astrid Awards 2009/2010 Honors Flughafen München Geschäftsbericht 2009
    LACP 2009/2010 Gold Award - Platz 16 Flughafen München Geschäftsbericht 2009
    LACP 2009/2010 Platinum Award - Platz 14 Flughafen München Nachhaltigkeitsbericht 2009
    2010 7th Annual Business Awards Stevies Distinguished Honoree Flughafen München Sustainability report 2008
    7th Annual Business Awards Stevies Winner Flughafen München Annual Report 2008
    2009 International Galaxy Awards 2009 Silver Winner Flughafen München Annual Report 2007
    ARC International 2009 Honors Flughafen München Annual Report 2007
    Deutscher Designpreis Nominierung 2010 Fujitsu Siemens Computers Annual Report 2007
    APEX, Awards for Publication Excellence Flughafen München Annual Report 2007
    2008 Deutscher Designpreis Nominierung 2009 Fujitsu Siemens Computers Annual Report 2006
    LACP Silver Award 2008 Flughafen München Annual Report 2007
    reddot Design Award 2008 Fujitsu Siemens Computers Annual Report 2007
    Preferred Supplier 2008 Fujitsu Siemens Computers
    2007 reddot Design Award 2007 Fujitsu Siemens Computers Annual Report 2006
    ARC International 2007 Gold Award Fujitsu Siemens Computers Annual Report 2006
    Preferred Supplier 2007 Fujitsu Siemens Computers
    2006 reddot Design Award 2006 Fujitsu Siemens Computers CeBIT Messestand
    Deutscher Designpreis Nominierung 2006 Fujitsu Siemens Computers CeBIT Messestand
    CINE Golden Eagle 2006 Fujitsu Siemens Computers Cinema Spot
    Special Jury Award Houston Film Festival Fujitsu Siemens Computers Corporate Film
    Houston Film Festival 2006 Platinum Award Fujitsu Siemens Computers Viral Video
    intermedia-globe Gold, WorldMediaFestival Fujitsu Siemens Computers Cinema Spot
    LACP Vision Awards 2006 Gold Award Fujitsu Siemens Computers Annual Report 2005/2006
    ARC International Awards 2006 Bronze Fujitsu Siemens Computers Annual Report 2004/2005
    ARC International Awards 2006 Honors Fujitsu Siemens Computers Annual Report 2004/2005
    Preferred Supplier 2006 Fujitsu Siemens Computers
    2005 Galaxy Awards 2005 Gold Winner Fujitsu Siemens Computers Annual Report 2005/2006
    CINE Golden Eagle 2005 Fujitsu Siemens Computers Corporate Film
    intermedia-globe Silver, Worldmediafestival Fujitsu Siemens Computers Corporate Film
    2004 ITVA Festival 2004 Sonderpreis Fujitsu Siemens Computers Corporate Film
    ADAM Award 2004 Silver Fujitsu Siemens Computers Cebit Messestand
    Award of Master, Corporate Media Festival Fujitsu Siemens Computers Corporate Film

    News

    • Strategic alliance in Sustainability Communications
      Strategic alliance in Sustainability Communications

      Strategic alliance in Sustainability Communications

      For many companies, the issue of sustainability is becoming an increasingly important corporate image factor, meaning the Sustainability Report for corporate communications is essential and of higher value. In order to support our customers competently and comprehensively with their sustainability reports, we partner up with Akzente, the German market leader in sustainability strategy and reporting. With the ideal addition to our agency core competencies, we offer everything from strategy to communications, the entire spectrum for a professional sustainability report.

    • Filming for Fujitsu
      Filming for Fujitsu

      Filming for Fujitsu

      Within the stunning walls of the “Pinakothek der Moderne” Munich’s unique Art Museum, we shot the new product video for our long-term client Fujitsu, leading global provider of IT systems, services and products. The video shows an exciting combination of film and animation showing the product innovations of the Fujitsu server PRIMERGY. The bright and modern rooms of the Museum act as a core element of the visual film concept and are put on show.

    • So much happening at Munich Airport
      So much happening at Munich Airport

      So much happening at Munich Airport

      The Commercial Activities sector of Munich Airport organized exciting events again this summer including the BMW Open games, World Cup public viewings and Surf & Style. We (RED) were commissioned to design their activity media communications. The new layout and visual language of the Munich Airport has a fresh modern look & feel and creates a uniform appearance across all sectors under the brand name “M”. We developed and implemented concepts in a storytelling format: an image of a couple in combination with a concise headline captures the imagination of the viewer and conveys the motto “Living ideas – Connecting lives”.

    • Big Cinema for a little helper
      Big Cinema for a little helper

      Big Cinema for a little helper

      Module No. 1, product of the leading German electronics service provider TQ-Group, is the professional answer to the needs of the film and television production sector and allows for real-time wireless transmission of uncompressed full HD-Video for use by Film crews for live shootings. For the launch of the module No. 1, we developed the existing visual identity of TQ into a new brand image especially for this modern campaign. The logo and the cross-media key visual are centrally displayed with the moving product for emotional effect. In addition, we accompanied the launch campaign with a microsite and various communication media.

    • RED develops global brand presence for Lewa
      RED develops global brand presence for Lewa

      RED develops global brand presence for Lewa

      The Lewa Group is the leading global manufacturer of diaphragm metering and process diaphragm pumps, and part of the Japanese Nikkiso Group. And they’ve chosen the RED agency to define their brand. RED will manage all of the internationally active company’s branding and design needs in the coming years, with all the steps necessary for integrated, comprehensive branding: from the analysis of previous brand work to a restructured brand architecture and the strategic conception of a new, global brand presence. Once again RED will take on the added challenge of bridging cultural differences between Asia and Europe by designing an intercultural branding process.

    • People in focus: the new Haufe packaging
      People in focus: the new Haufe packaging

      People in focus: the new Haufe packaging

      For Haufe’s new packaging we have developed an compelling design system composed of a photographic motif, a colour code and an icon. And we used it to structure the complete product portfolio of the leading media and software supplier for personnel, business, accountancy and law. The overarching goal of the relaunch is to communicate Haufe’s brand message: ‘The strongest tool for sustainable success is people doing the right thing’. The new ‘people motifs’ on the product packages bring out the human focus: each of the portrait close-ups shows an individual, emotional character. At the same time, the horizontal band as the distinctive central design element unifies the products and optically classifies them by its colour and shape. All together, the new packaging generates strong recognition and commands maximum attention.

    • Sustainability Report 2012
      Sustainability Report 2012

      Sustainability Report 2012

      The 2012 Sustainability Report explicitly claims a relationship to the Annual Report with the new AWM logo in the middle of the title page, while the title, “A Future with Responsibility”, points the way forward. The cut-out logo expresses high value and lets the green accent colour shine through. The overall appearance is aimed at maximum transparency, distinctiveness and credibility while making responsibility visible. The teaser pages in the sustainability report show well-known Munich landmarks, connecting them with the three core values of the AWM brand and with AWM’s services

    • Deutsche Post DHL turns to RED for sustainability
      Deutsche Post DHL turns to RED for sustainability

      Deutsche Post DHL turns to RED for sustainability

      Transparency and credibility: For our new client Deutsche Post DHL, we developed and designed a report summarizing the group’s major corporate responsibility activities of 2013, to be published in combination with a comprehensive online version. The brief: to position the CR documentation as an important corporate communication, reinforcing stakeholders’ and the public’s perception of the company’s economic, environmental and social activities.

    • Home advantage: RED becomes lead agency for Invest in Bavaria
      Home advantage: RED becomes lead agency for Invest in Bavaria

      Home advantage: RED becomes lead agency for Invest in Bavaria

      “What does my company stand for? What defines me? And what distinguishes us from others?” Concise ways to explain the What and define the How will be the perfect tool as RED takes over as lead agency for Invest in Bavaria, the State of Bavaria’s regional development agency for worldwide marketing. From the development of a positioning statement — the basis for the brand manifesto — and the future thematic communication strategy to the realisation of individual communications, the RED agency for branding, design and communication supports Invest in Bavaria in strengthening its brand.

    • Brand launch for Munich Airport
      Brand launch for Munich Airport

      Brand launch for Munich Airport

      A company, a culture, a brand: Based on the position “Living Ideas — Connecting Lives”, we prepared the communications launch of Munich Airport’s brand, developing a suitable launch campaign. We developed motifs that consistently express the brand’s and the company’s personality. And updated the communication media to the new brand universe. Munich Airport’s brand promise means connecting people, markets, and opportunities.

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