Abfallwirtschaftsbetrieb München

So much more than just waste disposal

Your waste, our responsibility

Abfallwirtschaftsbetrieb München [Waste Management Services Munich] (AWM) is a municipal enterprise of the city of Munich offering a reliable and environmentally friendly waste disposal service for households and businesses in Munich. And this involves much more than just emptying bins every day. AWM ensures long-term safety in the disposal of residual waste and recycling, thus making a significant contribution to quality of life and sustainability in the city of Munich by keeping waste collection fees stable, increasing the recycling rate and closing materials cycles.

Bringing brand identity to life – internally and externally

As a brand and lead agency, RED has been responsible for implementing the jointly created brand profile for AWM across all channels since 2012. To ensure the brand has a uniform appearance both internally and externally, besides its stringent design-based implementation, life was also breathed into it in many small and large steps. RED supports AWM as a central partner in all areas – no matter whether it’s a case of informing and integrating employees and managers, overseeing the strategy or implementing the ever new requirements in the waste industry in inspiring campaigns, under the umbrella of responsibility and in stringent CD.



Véronique Bielecke
Senior Account Manager
Tel. +49 89 895622-34