Digital Publishing
Learning languages better
Brand identity for the market leader
Digital publishing has been number 1 for many years when it comes to learning languages on a computer. The varied programme offers didactically qualified and methodologically current materials in over 30 languages – interactive language programmes, modern audio courses, audio books for learning languages, teaching materials, dictionaries, vocabularies, grammar books and reading materials, as well as specialist literature. Leading through innovative technology. We have taken account of this technological market leadership with a clear, modern appearance. We have been assisting the company from its founding to the present day, assuming responsibility for the company’s appearance, the packaging of the complete publishing programme and all of the communication.
Visual expression of a technological USP
For over 20 years, we have been responsible for the overall visual appearance of the company and have been continuously further developing it over the years. We use the company colour silver to encode the technical demand of the brand, and a clear visual differentiation is quickly created in the competitive environment. The intensive examination of all production-related opportunities relating to this special colour has resulted in a varied product range of over 100 individual titles, which is updated and expanded each year. The continuous comparison of the requirements of an individual title, a product series and the overarching brand identity has created packaging series that have won numerous awards over the years, which, not least due to the outstanding quality of their design, help the company to assume a unique position in this market segment: market leadership.
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Contact
Susanne Gößler
Senior Account Manager
Tel. +49 89 895622-18
susanne.goessler@red-agentur.de