The Hifly story tells of people who have turned their passion for windsurfing and kite surfing into a job. Customer orientation, team spirit, innovation and professionalism have taken priority for the company since it was founded in 1985. No matter whether it is complete beginners who want to discover the fun of windsurfing or true experts – Hifly offers the perfect board for all abilities and types of use
The merging of product and graphic design
We transferred the design overlay technique from the deck design of the surfboards into print media, thus formally merging product design and the design language of the print media. Over the course of many years, we have thus been responsible for all design-related challenges for the Hifly brand in a committed team of product developers, photographers and marketing managers – all of whom are themselves keen surfers.
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Contact
Alexandra Butler
Senior Account Manager
Tel. +49 89 895622-17
alexandra.butler@red-agentur.de