Ingram

Advent calendar

Online Christmas campaign

As a leading distributor of information technology and telecommunications, Ingram Micro offers comprehensive technology and logistics services. The Group has branches in 39 countries on six continents servicing customers in 170 countries. Their customers enjoy customised sales support and year-round special campaigns. The distributor is joining forces with Intel for an international Christmas campaign. The goal is to coordinate registered Intel Partners and connect with potential new customers for the programme.

The idea

The Christmas season is approaching with one of its most beloved traditions – an advent calendar, which has made waiting for the highlight of the year just a little bit easier since we were children. While traditional advent calendars have a sweet treat hidden behind every door, the exclusive Intel Partner Advent Calendar offers a chance to win an appealing prize. Each door reveals a multiple-choice question that users can answer. Points are awarded for every correct response. At the end of the campaign, the top 10 customers with the most points will receive prizes.

The result

The campaign was promoted in advance by newsletters, which were sent to existing customers, and by online banners. From 1 December, a multi-language landing page, designed with the Ingram image, went live featuring a banner, short intro text, the prizes to be won, the animated advent calendar and a ranking list. After the campaign, Ingram Micro was able to check the registration data against existing customer information.