United Domains

Campaign for new domain suffixes

The web's best addresses

The domain industry is booming. More than 10,000 new domains are registered in Germany every day. But in 2013, a significant change was made in domain architecture: apart from well-known domain suffixes such as de, com or net, there are many new domain endings, including web, shop, film, music, sport, eco, bank, hotel, berlin, bayern or paris. United Domains offers a free pre-ordering service and hosted industry conferences to show that the company is the right point of contact for domain registrations. The company expects to see significant growth thanks to the change. During this important growth phase, United Domains needed a creative consultancy agency with strong online know-how to boost sales.

The idea

The general communication concept for United Domains focuses on the core of their entire service portfolio – customers and their URLs. B2B or B2C. Regardless of specific target groups. We visualise the new domain suffixes and the core business of United Domains in an emotional concept communicating the message, simply, quickly and straight to the point. We don’t simply create one visual for a promotion, e.g. the new URSs, but a whole series of images. The campaign thus becomes significantly more varied and entertaining and has increased media presence. The result: a striking, attention-grabbing and flexible campaign with great creative potential that can reach all target group segments in the most effective way. In short – an inspiring campaign.