RED is more than a color
RED is pure passion for brands, design and communication. We combine the sound strategy advice of a brand agency with the excellent design of a design office and the creativity and operational strength of a classic advertising agency. This holistic approach creates brands that inspire people and dominate markets.
Brand gravitation
Brand gravitation consists of three phases: branding, design and communication. Three phases in which the brand is brought to life, shaped and carried into the world. The brand always unfurls its strength from its core. The greater the consistency and power with which the three phases are interlinked, the stronger and more coherent the outward image of the brand becomes. We call this power brand gravitation.
The greater the consistency and closeness with which we interlink all of the elements, the more powerful and coherent the effect of the brand is. We create a unique, consistent appearance that allows the core of the brand – its identity – to be felt in every single measure.
“RED is led by experienced managers who master communication skills with virtuosity. Besides the strategic expertise that represents the basis of work in all projects, the creative solutions are very good.”
Ralf Lanzrath,
Group Head of Marketing, Patrizia AG
Brand gravitation
Brand gravitation consists of three phases: branding, design and communication. Three phases in which the brand is brought to life, shaped and carried into the world. The brand always unfurls its strength from its core. The greater the consistency and power with which the three phases are interlinked, the stronger and more coherent the outward image of the brand becomes. We call this power brand gravitation.
The greater the consistency and closeness with which we interlink all of the elements, the more powerful and coherent the effect of the brand is. We create a unique, consistent appearance that allows the core of the brand – its identity – to be felt in every single measure.
Services
Giving brands relevance
The analysis of the existing brand world, interviews with experts and market research are the foundation and our brand expertise for successful brand work. In the process, understanding the corporate culture and employees can be just as crucial as identifying consumer insights and the mechanisms of the market. After all, brand expertise also means market expertise.
Giving brands a face
What characterises our brand expertise: we design identities, interfaces, communication and brand experiences. We translate brands into space, sound and images. Only when all forms of expression for a brand feature a continuous design is a greater whole created, a unique brand personality based on a media-neutral idea.
Getting brands talking
Brands make use of a whole range of stories, content and messages, and it makes sense to link these together. It’s a case of making the communication of brands simultaneously consistent, relevant and exciting so that they attract and impress people.