With the motto of “Business Centric Data Center”, Fujitsu offers customers a new direction for traditional data centres. In a global campaign targeting growth-oriented CXOs, we were briefed to visualise the different challenges of future data centres and present them as innovative corporate drivers.
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To visualise the innovative drive power of the Fujitsu Business Centric Data Center approach, we developed a dynamic light element which serves as a connecting level in the room at the same time. The red wave is a symbol of innovative power and change. The visual concept allows flexible use for concrete product offers as well as general solutions, as a static print element or an animated online presentation.
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