Fujitsu

Business Centric Data Center campaign

Visualisation of innovative drive power

With the motto of “Business Centric Data Center”, Fujitsu offers customers a new direction for traditional data centres. In a global campaign targeting growth-oriented CXOs, we were briefed to visualise the different challenges of future data centres and present them as innovative corporate drivers.

The idea

To visualise the innovative drive power of the Fujitsu Business Centric Data Center approach, we developed a dynamic light element which serves as a connecting level in the room at the same time. The red wave is a symbol of innovative power and change. The visual concept allows flexible use for concrete product offers as well as general solutions, as a static print element or an animated online presentation.