Campaign gangway

The main theme of the campaign is the aeroplane gangway that lets travellers disembark directly at their destination, like the beach or the pool. Displayed in FTI orange and emblazoned with the FTI trademark, it makes for a surprising and striking image that immediately stands out. At the various destinations, say Oman, Egypt or the Canary Islands, the protagonists arrive directly at their favourite vacation spot. An important element of the FTI imagery according to corporate design guidelines: the much longed-for sun must be clearly visible, the sky is always cyan blue.

The campaign visuals are perfectly branded by the bold orange element of the gangway. The orange forms a complementary contrast to the blue of the sky, making the images lively and underscoring the warmth of the holiday destinations. The background scenery is suggestive of the respective vacation countries with some typical icons like palm trees, square white houses, camels, turtles and sail boats.