Customer magazines are the second-most important element of the marketing mix, just surpassed by a personal meeting with the customer. Linde Gas reaches their target groups efficiently and with a lasting effect, using informative and credible reporting in their customer magazine Know How. This is a major factor in building trust and strengthening customer relationships. The content mainly consists of different sample applications of the products and services offered by Linde Gas. The magazine offers genuine knowledge transfer, which creates added value for its readers. Apart from all the facts and figures, Know How also offers emotional experiences. This ensures that the magazine is attractive and entertaining enough to be picked up multiple times. Ultimately, the reader feels greater affinity towards the company and sees it as trustworthy.
When creating the concept of and realising Know How, RED brings its many years of experience to bear: with customised services – from the first editorial meeting to compiling topics, creating copy in English and German, design, and photoshoot to full realisation including content creation, printing, shipping and developing an online version. And all of that with a high level of design excellence.
Senior Account Manager
Tel. +49 89 895622-38