To increase employee identification with the new brand alignment, we created an identification film to be shown at all 21 in-house information events for the roll-out of the brand to 1,400 employees. In the first quarter, a short version of the film became a movie commercial transporting the new brand logo and values. The subject of waste disposal is emotionalised for everybody, offering employees a chance for identification.
The commercial has a strong emotional effect, resulting in a high level of identification and personal pride the employees feel for “their” AWM. The commercial is part of all info events and is a positive introduction to the ongoing market relaunch. You cannot start with more emotion.
Senior Account Manager
Tel. +49 89 895622-38