Welcome Package

Welcome to the Porsche Dealer Academy

As part of the multi-stage communication process for the Porsche Dealer Academy – the strategic global training programme for the Porsche Centres’ managing directors – we have developed a welcome package for participants which reflects the premium claim staked by the Porsche brand and the Porsche Dealer Academy.

The idea

In addition to the information documents, the main component of the welcome package is a personalised iPad, which is used live during the learning sessions. In addition, an Academy Learning App is planned – participants can use this app for online and offline activities and also as a community platform.



Marc Niebling
Senior Account Manager
Tel. +49 89 895622-0