Corporate magazines intensify a company’s dialogue with its employees, partners, and end customers. They address issues and solutions that are relevant to their target groups. For the industrial customers of the world’s largest technical gases supplier, for example, we produce readily understandable articles on complex solutions. In another example, we reinforce the image of Europe’s leading IT manufacturer among top-level executives while discussing current strategic topics, such as mobility and dynamic data centres. The goal is always clear: long-term customer loyalty.