Brand manual

Spot-on brand presentation

A unique, unmistakeable brand identity – with a clear brand profile – is the foundation of all successful brand communication. In order to present this brand profile effectively, we developed a brand manual for Patrizia that is much more than just a corporate design manual. It covers the substantial brand design and presentation, but also the brand strategy.

The idea

The brand manual is the basis for the presentation of the new brand identity. It covers the relevant information regarding the new brand profile, internalises and translates it into an accessible brand experience. The brand manual can be used to derive the entire visual and verbal strategy for all future communication media, serving as a blueprint.

The result

The brand manual contains extensive documentation and clear definitions of all brand-relevant aspects and content elements. It also gives a comprehensive account of Patrizia’s basic thoughts and activities. This keeps the brand consistent and stable. And it employees understand the new brand and promise of performance, in addition to the department-specific brand roll-out activities.



Stephanie Prem
Senior Account Manager
Tel. +49 89 895622-38