We are briefed by Fujitsu to create an informative video for the launch of the first Fujitsu Industrial Tablet. It needs to focus on the product’s features and unique selling points: It is the world’s thinnest, most rugged Windows tablet of its kind. It is also resistant to water, salt water, oil, dust and shock and can even be used while wearing work gloves. The video will be used on websites, social media channels, at trade fairs and as a teaser video for customer events and meetings. Target groups include users and IT decision-makers of industrial corporations.
We focus on the primary target industries like manufacturing, logistics, transport and aviation. The video is divided into a real-life plot line showing examples of different applications as well as a second visual level of pure product animation. This combination creates a diverse interaction of interesting real-life shots and focused communication of important and effective product features in 3D animation.
The launch video shows the new Industrial Tablet as a product geared towards the different, sometimes extreme requirements of industrial enterprises, a constant companion and a versatile, rugged, highly effective “tool” for its target group.
Senior Account Manager
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