TQ Group

Brand presence Module No. 1

A big show for a little helper

Module No. 1, a product from the leading German electronics services company TQ Group, is the professional answer to the needs of the film and TV production sector. The system allows non-compressed full-HD video data to be transferred to up to four recipients simultaneously – even without a direct sight connection – and is thus a milestone for the wireless transfer of video data.

The idea

RED developed an independent and yet differentiated brand presence for the launch of Module No.1. The logo and the key visual, which can be employed in various media – an analogy to the film industry – form the heart of the presence, and present the product in a more moving and emotional manner. In addition, RED supported the launch campaign and microsite for the brand launch as well as the implementation of various communication media.