LEWA
Creating Fluid Solutions –
from a family company to a global solutions provider
Innovation leader and specialist
Herbert Ott and Rudolf Schestag founded Leonberger Wasseraufbereitung (Leonberg Water Treatment) in 1952. Today, a good sixty years later, the industrial company based near Stuttgart is the world’s leading manufacturer of metering and process membrane pumps and complete dosing systems. With 16 subsidiaries worldwide and over 80 distribution partners, around 1,000 employees worldwide develop specific concepts for the oil and gas industry, the chemicals industry and the petrochemicals sector.
Brand management follows strategic orientation
The growth of recent years, changing market conditions and the integration of the Japanese NIKKISO group required the LEWA brand to be reoriented. Since 2013, we have been assisting LEWA in all brand matters along the path to boosting global competitiveness. With strategic advice, a complete redesign of the appearance and new image and product communication, which enables this change to be experienced.
„Gemeinsam mit RED konnten wir unsere Marke passend zu unserer globalen Strategie neu ausrichten. Ergebnis ist ein neues Corporate Design, das moderner, emotionaler, hochwertiger, flexibler und markenbetonter die Werte von LEWA widerspiegelt.“
Stefan Glasmeyer
Chief Marketing Officer, LEWA Group
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Contact
Susanne Gößler
Senior Account Manager
Tel. +49 89 895622-18
susanne.goessler@red-agentur.de