Internationales Congress Center München

Online-Newsletter

Virtual medium for acquiring customers and boosting customer loyalty

Three times a year, the ICM Online Newsletter offers a glimpse into tomorrow’s world of congresses, events and meetings. In so doing, the ICM provides up-to-date information using the medium, creating a highly individual and personal contact with its customers. Future researchers and trend scouts have their say in ICM’s virtual customer medium, as do customers and partners. It is called 360° and stands for a wide variety of perspectives and issues for everything to do with the congress and meeting business, and these are reflected in the newsletter in the Highlights and Trends, Congress, and Insights sections.

The idea

Editorial meeting, topic-finding, research, text writing, design, art buying, image processing and technical implementation – those are our tasks for ICM. The challenges vary widely from issue to issue: fundamental research is required for some articles, and many texts are only submitted as drafts and have to be edited. We already have individual pictures for which the colours just have to be adjusted – other pictures still have to be found and art buying still has to be completed. The content of some sections has to be created from scratch – others have very strong roots in the Congress Center’s operating business. No matter what the requirements are: the results are certainly successful. The ICM Online Newsletter is a highly efficient way of acquiring customers and increasing customer loyalty – with an extraordinarily high click rate.