Setting the stage for integrated knowledge

Integrated and bundled employee know-how is an important success factor for any company. And: the largest source of knowledge in a company was and is its staff. This is why we decided the campaign should visually and communicatively focus on the employees. Emotionally appealing and likeable protagonists of the individual specialist areas are presented in an exciting light in a reduced office environment. The icon-type graphics in the background illustrate the idea of integration and at the same time work as a bold element that visually connects the campaign’s images.

The comprehensive integration idea is not just reflected in the campaign, but is also expressed as a homogeneous visual appearance in the logo of the Haufe Suite. The global and all-encompassing aspect of the online portal is symbolised by the three-dimensional sphere. The lines stand for the connections, the junctions for interfaces and concentrations of knowledge.
The entire range of a company’s employees, such as an HR manager, a lawyer, or a labour protection representative, appear with positive statements about the Haufe Suite. Their statements hint at the individual performance promises of the portal, like “excellent content and clear structure” or “getting a handle on information overload”. In addition to the conception, photo production, and design of the print and online campaign, we also developed the visual guidelines for the online portal.