Hifly Windsurfing

Product design

Distinctly together

The large product range of Hifly Surfboards offers the right boards for all specific target groups: beginners, students in surf schools, family surfers, experienced Lake Garda experts and Hawaiian wave pros: based on two different constructions, Hifly offers the right board for all uses: the robust polyethylene-blown beginner and student boards Widestyle, which offer a limited range of design options due to cost considerations. The No-Nose Shape Madd, extremely wide and therefore capable of bringing the necessary lift for an early glide even at a short length. The smallest polyethylene board, Free, and the two laminated wave boards, Maxx and Wave, as an athletic or extreme addition to the product portfolio.


The idea

A product line in which each board is geared towards a different performance class and target group. With a graphic overlay look, we developed a unique form that serves as a visual connection for the Hifly family of products, while leaving enough room for design elements for an individual product line fitting the specific target group. Part of the visual: fresh colour coding and a modified typographic design, distorted to match the different decor options. This creates a product range characterising the design vocabulary of the Hifly brand, still consisting of five individual, sophisticated product lines. The signature of the Hifly brand for many years.

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Contact

Alexandra Butler
Senior Account Manager
Tel. +49 89 895622-17
alexandra.butler@red.de