Fujitsu

Integrated System campaign

The shortcut to data centre infrastructure

Building the infrastructure of a data centre is becoming increasingly complex, error-prone and time-consuming. The usual approach of putting together cutting-edge components yourself is a complicated, strenuous process. Fujitsu’s answer to this problem is Primeflex, a comprehensive, pre-configured and predefined infrastructure solution. The briefing says to create and produce a video that conveys the advantages of Primeflex in a striking manner.

The idea

With the basic idea that “it is better to take a ready-made solution than risking the failure of a DIY project”, we developed an entertaining, humorous analogy of someone building his own bicycle. After several failed attempts, our protagonist realises that there is a quicker, easier way. See for yourself…