Packaging Systems

The modern glass cube is the overriding icon for the three aspects of all products. Inside is a second, smaller cube. This “product cube” integrates the existing product visuals, the colour coding of the four service levels and the product names. The large standard product range is assigned the colour blue, Haufe’s corporate colour; the cubes for the “Professional” level have an elegant silver colour, while understated black is the colour of the premium products. The “Suite” product bundles at a higher price are gold. That means that the glass cube serves as perfect realisation of all Haufe software products. With its bold, clear design it can be used online on landing pages, in online shops and for detailed list views. Used in offline media in a bigger format, e.g. for packaging, mailings, brochures and ads, the cube looks convincing and valuable.